NEWS
REEF GOES GLOBAL WITH THE REDEMPTION PROGRAM
REDEMPTION Program was presented worldwide by Reef. This program represents the values we believe in and the commitment of the company regarding enviroment and social responsability.
This program focus on 3 axes:
•i) Products
•ii) Giving culture
•iii) Effort from inside
i) Redemption was inspired to change course in the relationship between nature and mankind. Reef participates in this mission working with environmental friendly materials, always that this is possible, using recycled or organic materials in the manufacturing process of all authentic Reef products.
ii) Reef USA gives away 1% of it's total gain to non profit foundations that make human and environmental efforts all over the world.
iii) From the brand's headquarters in California, the company inspires all employees to commit to this program everyday. The objective is to find the way to reduce energy misuse and stop using non recyclable materials. We believe as surfers and humans that love outdoor lifestyle must be conscious of our responsability preserving nature.
If we don't do it, who will?
As an apparel and shoe brand related to surf and outdoor lifestyle, Reef presents it's winter collection '07 and anticipates next summer trends.
With the concept "Homegrown" Reef presented a new line inspired in the urban surfer, related to elements like earth and noble materials.
You can find canvas, denim and corduroy pants in this winter collection, combined with a wide variety of striped shirts in different designs and textures. Reef's line also include plenty of t-shirts with different images where colors like red, purple and orange combine with a wide range of sand colors.
Reef adds 2 new models of sport shoes: Verge, a vulcanized model in light sand color and Connection, a design developed in leather. Both shoes comfort of Reef sandals. With some variations in color and design details, you can get these at Reef stores and best surf shops in the country.
Reef Stores:
Mar del Plata: Guemes y Rawson,
Buenos Aires: Av.Cordoba y Serrano, Capital Federal.
Visit: www.reef.com.ar